Equonix
EQX Optimize
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Equonix
EQX Optimize
Equinox needed a new visual identity for their tech-led Optimize personal training.
The challenge was to escape the visual clichés of fitness advertising and reposition performance closer to tech-fused fashion editorial.
Using tools from scientific and medical imaging, thermal cameras, vein viewers and pressure-point scanning, we turned effort, heat and energy into their Optimize brand.
Rendering what the body does internally into something visible on screen.
Featured on EyeCandy, nominated for Onepointfour, and continues to run across Equinox gyms as the anchor of the Optimize identity.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Services Généraux
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Services Généraux
Performance seen through the lens of science. Thermal cameras, vein viewers and pressure-point scanning brought together to place Equinox at the intersection of fashion and technology.
