The default for is Jewelry is cold and clean hands. Lit like a museum piece. It tells you the work is precious. It doesn't tell you anything about the person wearing it.

Collection 02 needed a campaign that felt like Copin sounded in interviews. Modern, unisex, a little irreverent.

We put the jewelry in the worst possible day.

Working with director Rayan Ray, we built four small disasters shot with the visual grammar of a high jewelry campaign. A woman crying off her makeup. A junior buried under a stack of files. A dog being blow-dried. A man getting a bucket of water thrown on him.

A campaign built to work alone or chained together. Made for the feed.