TAG Heuer x Porsche
Carrera RS2.7
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TAG Heuer x Porsche
Carrera RS2.7
Two objects that share the word, the era, and the original idea. A tribute fifty years in the making
The Porsche 911 Carrera RS 2.7 turned 50 in October 2022. It was the first 911 to carry the Carrera name, sharing it with the TAG Heuer Carrera chronograph launched in 1963, the same year the 911 was born.
The audience were RS 2.7 collectors. Watch enthusiasts who already know the Heuer Carrera story.
We collapsed the distance between 1972 and 2022, treating the watch and the car as two artefacts from the same lineage.
Six pairings drew that lineage out one detail at a time. A handshake between two icons built in the same era, with the same idea behind them.
No driver, no road, no narrative. The only human in frame was a model dressed in white, anonymous by design. There to scale the objects.
Released on 5 October 2022, fifty years to the day after the car's debut at the Paris Motor Show.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Monde
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film Director: Monde
Two artefacts from the same lineage, brought together fifty years on. A handshake between two icons built in the same era, made for the collectors.
