Matalan
Summer FW26
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Matalan
Summer FW26
After we resetting the brand's visual identiy with Denim FW25, Matalan needed their summer campaign to push brand consideration even further.
The goal was to elevate the aesthetic, making it more confident and aspirational while staying true to their accessible roots.
Built around the concept "One Life. Many Stories," we created a series of fast-paced, stylish vignettes that celebrate the everyday duality of the modern woman.
The film launched across TV, OOH, and social, and performed so well it was even adapted for cinema.
We extended the campaign's reach through targeted social-first partnerships with SheerLuxe and Who What Wear.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Benjamin Lennox
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Benjamin Lennox
We evolved Matalan’s creative blueprint into a sucessful summer platform, driving brand consideration across TV, high-profile social partnerships, and a nationwide cinema run.
