Deliveroo
AJ Tracey
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Deliveroo
AJ Tracey
AJ Tracey asked us and Directors Late Milk to build the visual world for his new album 'Don’t Die Before You’re Dead'.
As part of this, we approached Deliveroo with the idea to release the album as a physical drop delivered to fans’ doors by AJ.
The partnership extended into AJ’s UK tour, with Deliveroo handing out Wingstop to fans in queues and featuring in the “West Life” music video as part of Deliveroo's brand being built into AJ's album world.
The activation fused music, food and fan culture into a genuinely first-of-its-kind 360 campaign achieving 11.2m reach across social and media.
Creative Strategy
Partnerships
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Late Milk
Creative Strategy
Partnerships
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Late Milk
WE KICKED OFF DELIVEROO'S x AJ TRACEY PARTNERSHIP BY EMBEDDING THE BRAND NATURALLY INTO THE STORYTELLING OF 'WEST LIFE' MUSIC VIDEO.
FROM THERE, IT WAS ALL ABOUT BRINGING AJ TRACEY CLOSER TO HIS FANS WITH DELIVEROO GENUINELY SUPPORTING THAT CREATIVITY AND HELPING BRING IT TO LIFE ACROSS TOUR, VIDEO, AND RELEASE.
