Matalan
Denim FW25
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Matalan
Denim FW25
Matalan is a staple of everyday British style, but they needed to inject some serious fashion credibility to win over a new audience.
We had to keep it accessible for their loyal crowd while adding a refined high-fashion tone.
We skipped the cheesy storylines and focused entirely on effortless style. The result was a campaign that led with beauty, confidence and centered on a woman completely at ease in her own skin.
It grabbed headlines in Drapers and Retail Week, and completely reset Matalan’s visual identity, becoming the blueprint for all their subsequent AW25 and SS26 collections.
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Benjamin Lennox
Creative Strategy
Integrated Campaign
Production
Creative Agency: OZO
Production: Ocurens
Film/Creative Director: Benjamin Lennox
Building a new creative blueprint that brings elevated fashion credibility to Matalan. Balancing attracting a brand-new audience while staying accessible to their loyal customer base.
